Amy Shaw, VP of marketing for public TV station KETC in St. Louis, is talking about how public resources, such as NPR and public television, can make an immediate impact on resilience.  In her case, the effort was to unite the community — to harmonize orientations — around understanding a problem and its potential solutions.

In particular, public broadcasting was able to act as a neutral resource to provide information from a variety of sources (many of them local financial institutions) to members of the community facing foreclosure.  As a result, residents were rapidly made aware of why the problems arose and what their options were.

KETC’s experience is serving as a model for other public media around the country.